HealthTech / Case Study
Dermatology Consumer App & Clinic Engagement Platform
Dermatology and aesthetic practices lacked a scalable way to connect with high-intent consumers. We built a consumer-to-clinic platform that combines AI-assisted skin assessment, intelligent clinic matching, and compliant marketing engagement into a single system.
The Challenge
Consumers interested in dermatologic and cosmetic care had no streamlined path from initial concern to clinic consultation. Clinics relied on fragmented lead sources and non-compliant outreach, losing potential patients to friction and poor follow-up.
The Solution
Four integrated modules that connect consumers to clinics through AI-powered assessment, seamless booking, and compliance-controlled marketing engagement.
Consumer Mobile App
A mobile-first experience that lets consumers assess skin concerns, receive AI-powered informational recommendations, and connect with nearby clinics.
- User onboarding with consent management
- Facial scan and photo upload with AI analysis
- Non-diagnostic informational skin recommendations
- Proximity-based clinic matching (10/20/50 miles)
- In-app consultation booking and scheduling
Patient Portal
A self-service portal for consumers to manage their care journey, track recommendations, and stay engaged with their matched clinic.
- View AI-generated skin recommendations
- Manage upcoming and past appointments
- Booking modifications and cancellations
- Secure access to scan history and progress
Clinic Dashboard
An operations hub for dermatology practices to manage inbound leads, review scan data, and track consultation outcomes.
- View and manage matched consumer leads
- Booking and lead status tracking pipeline
- Access scan summaries and AI recommendations
- Update consultation outcomes and notes
- Real-time performance and conversion metrics
Marketing Engagement Engine
VibrantHive-integrated marketing automation that classifies leads, triggers campaigns, and ensures compliance-controlled messaging.
- Automated lead state classification
- Behavior-driven campaign triggering
- Compliance-controlled messaging workflows
- Re-engagement sequences for dormant leads
- Attribution tracking across the conversion funnel
Technical Architecture
Results Achieved
Projected outcomes based on platform design targets
3.2x
Scan-to-booking conversion
+65%
Clinic lead quality
-70%
Booking friction
100%
Marketing compliance
< 48 hrs
Consumer-to-clinic time
Business Impact
The platform creates a new acquisition channel for dermatology clinics — replacing fragmented lead sources and manual outreach with a unified, compliance-controlled system. Consumers get a frictionless path from skin concern to consultation, while clinics receive qualified, high-intent leads with full context.
Key Takeaway
When consumer intent, AI assessment, and clinic operations are connected into a single platform, the result is higher conversion, better patient experience, and scalable practice growth.
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