Chatbots are gaining more attention in the field of marketing. Being an early adopter of chatbot technology will give you a major advantage as a marketer over other competitors.
The stats predict that by the end of 2020 about 80% of business will adopt chatbot to increase their Business revenue.
People are 10x more likely to engage with a chatbot! So, what makes these little AI features so effective?
It’s an exciting time to dive in and learn all the benefits of chatbot marketing.
Better Open rates
The Number of People who prefer chatbots has been increased in the recent years and has recorded-high in numbers. Messaging is the main way of interacting with customers which gives quick responses in a simple way.
Chatbot has higher open rates than email because of its interactive and immediate response. It asks questions in real time and be able to solve your problem with ease. People don’t have to wait to get their answers.
The chatbot platform has driven more number of customers. Buyers also love these systems because they can skip complicated explanations and just send the information they want to know.
A Business with higher engagement can boost their sales up. This is the main reason behind social media marketing. Most of the business are trying to be present on the social media to engage and interact with the customers.
Bots can use visual content like videos and images to keep customers interested. A character driven experience to the customers helps in better engagement.
Rapid growth in Messenger apps
Many brands are still unsure of using Messenger marketing to their business. Is it really worth?
Users are spending more time on messaging apps like Facebook Messenger, Snapchat, WeChat, and others. Using Chatbots in messaging platforms allow brands to interact personally.
Messaging apps will soon leverage on technologies such as chatbot to deliver smarter and better engagement with the customers. More and more businesses are adopting chatbot technology to improve their customer experience.
According to Facebook Messenger product manager Kemal El Moujahid –
Messaging experiences run on top of the mobile OS layer, and this stack is already much more standardised than the various mobile devices could ever be. And in places like China, the shift already happened: 40% of WeChat user’s message with a business every day(source: Qi’eZhiku 2016).
When used in the right effective way Messenger apps can leverage business.
Personalisation appeared to have a positive eﬀect on the click-through rate. Personalising according to the specific customer helps to aim target audience.
It’s important for the brands to consider the user experience first. They should look at how they can deliver a better, more personal, experience to customers across many touch points.
Creating a pleasant chatbot interface and unique experience will enhance the efficiency of chatbot. Diﬀerentiating the product service and information to increase sales and customer satisfaction helps to drive and serve customers.
Social Media Presence
Being on the social media helps in establishing strong relationship with the customers. The best way to engage with the customers in social media is by chatbot marketing.
Chatbots can inform, educate and entertain — all on a single platform! Any Marketing strategy without social media is termed to be incomplete. So if your brand has an account on different social media platforms, make sure you engage with your customers with chatbot.
Gather and analyse customer data
Chatbots are built with a purpose to understand human behaviour and provide data analysis about the customer. A chatbot can get customer insights like user location, type of device, browser which helps in personalising. Chatbot marketing helps us to increase user engagement and acquire new customers.
Bot analytics provide brands an opportunity to go even deeper into their data analysis. Brands can take strategic as well as tactical decisions based on the analytics derived by bots. The analytics will provide complete picture of their customers.
Chatbots interact with customers directly in the real time, and not via some 3rd party such as a social network. Which means, the brand can avoid collecting data analysis from scattered sources, it is simple to extract the data made available by the bot.